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32-34 Karl Netter in Rishon LeZion is an urban renewal project under TAMA 38, carried out by the A.A Rotshtein group and occupied in 2019. The existing building was strengthened and upgraded, its systems and facades were brought up to modern standards, and solutions were added to improve residents’ safety, comfort and quality of life. The project reflects the company’s outlook, which sees urban renewal as an opportunity to create a quality, advanced place to live while keeping the character of the existing urban fabric. The process included careful planning, work with the authorities, support and coordination with residents and professional management of all stages of construction, with attention to safety, quality and schedules. The combination of development experience and in-house construction allowed the A.A Rotshtein group to lead the project responsibly and professionally, and to give residents a renewed building and a better quality of life.



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